The student supplies market is booming in the fall of 2010

How was the market situation in the autumn of 2010? In Shanghai Century Lianhua, Carrefour, Yichu Lotus, RT-Mart, Auchan, Wal-Mart, Tesco, New World Department Store and other supermarkets, I saw many shopping malls set up student supplies counters, crowds of people shopping for stationery, and the front row of cashiers Long queue, a steaming scene.

1. Sufficient supply, prosperous buying and selling

The autumn school season is the golden season for the sale of student supplies. Major supermarkets and markets seized this opportunity and set up counters to display pen bags, school bags, plastic pencil cases, metal pencil cases, ballpoint pens, gel pens, and sharpeners in conspicuous places in the market. Pen machine, pencil sharpener, plastic pencil eraser, correction tape, oil pastel, solid glue, glue, ruler, compass, utility knife, student scissors, book cover, book end, electronic stationery, combined stationery and other student stationery.

The salesperson reported that the stocking of the hot-selling products was fully prepared and could replenish the supplier at any time.

Every fall, the school welcomes new students of all grades. Students need to prepare a lot of school supplies. Lower grades buy stationery under the leadership of their parents to serve as staff counselors for their children. Older students invite three or five confidants to the mall to buy their favorite stationery. They are willing to buy them. Spend money; some choose high-end and beautiful stationery as gifts when visiting relatives and friends and give them to children...

A dazzling array of new products attract children, and the stationery market is booming.

Students have the habit of packing books. Packing new books marks the beginning of the new semester. Students enjoy the joy of learning by packing new books. This year, the new plastic "book cover" born in time is very popular. The author witnessed the lively scene of students rushing to buy in the shopping mall. Many students bought more than 10 bookcases, not only for textbooks, but also for exercise books.

Pencil sharpener is a traditional pencil sharpening tool, a variety of cartoon-like, lifelike pencil sharpeners attract students' strong interest in buying, and some are also used for collection.

There are more and more models of pencil sharpeners. The new cartoon-shaped pencil sharpeners, coupled with bright colors, are really beautiful, attracting students to buy them out of their pockets.

Pen is a must-have stationery for students. The author rarely buys a single pencil or ink pen in the mall, and they often buy more than one. In order to adapt to the market, manufacturers have introduced six or ten packs.

As the weight of students' textbooks increases, there are more and more schoolbags. Trolley schoolbags, spine protection schoolbags, shoulder protection schoolbags, large-size schoolbags, and schoolbags endowed with health elements are welcomed by parents and children.

Gift combo stationery is still the "darling". Consumers who visit relatives and friends regard her as a gift, which is both beautiful and popular with friends. There are many styles of combined stationery. In the beautifully decorated gift box, there are stationery boxes, pencil cases, pens, pencil sharpeners, pencil erasers, solid glue, electronic stationery, rulers, compasses and other student stationery.

Compasses, rulers, erasers, pencil sharpeners, etc. are very popular with students.

Student stationery has entered the e-era, and digital school supplies such as learning machines, electronic dictionaries, MP4s, point reading machines, and electronic voice maps are also very popular.

2. Students favor branded products

When students buy stationery, they value the brand of the product. When the author asked them why they should choose branded products and how to get to know the brand, they said that they had to choose the brand because the branded products are new in design and good quality; the branded products meet the safety and hygiene indicators of student stationery, so you can use it with peace of mind. The students' recognition of the brand comes from their previous experience; the second is recommendation from classmates and friends; the third is advertising.

In recent years, "Watermelon Taro", "Deli", "UNE Lianzhong", "Aihua", "Unity", "True Color", "Zhigao", "Songhe" and "Miki" have emerged in the Chinese student stationery industry in recent years. "," "Guangbo", "Intelligence", "Little Geek", "Xingwei", "K Card", "Apple Bear", "Hero", "Kugou", etc. (listed in no particular order). The brand loved by the readers, these brand products are highly respected and loved by the majority of students.