Stationery "toyization" and "gentrification" deserve attention

Less than two weeks before the start of the semester this autumn, stationery stores and supermarkets with stationery counters have appeared stationery buying heat, and some businesses have specially launched the "New semester learning season stationery heat" exhibition and sales activities. Salespeople told reporters that the sales of stationery in these days have increased by at least 50% more than usual. In this "stationery heat", stationery "toyization" and "gentrification" tendency deserves attention.

Tank shape, twisting bear, lucky cat, classic car, apple and other styles of sharpener, characters of various expressions of the pen cap, high heels, lipstick, bananas, hamburgers and other shapes of erasers, as well as printed avatar, happy farm and other patterns of correction tape, with music can be deformed pencil case, etc., this is a reporter in the stationery market to see a scene.

A person who has been concerned about stationery for a long time said bluntly that stationery "toyization" has become a trend in recent years, and many manufacturers have worked hard to develop the toy function of stationery to meet the needs of children. With the toy function, the added value is greater, the sales are better, and the profits of the manufacturers are naturally more abundant.

The toyization of stationery has brought fun to primary and secondary school students, but many parents and teachers have expressed concern. Yan Weiyi, principal of the Primary School affiliated to East China Normal University, believes that stationery is stationery, and too much toy is distracting.

Stationery has become a toy, which is not good for classroom learning. Luwan District First Central Primary School prepared a special "gift" for freshmen this year, a simple bag, put some stationery, small pen bag, HB pencil 10, pad, rubber, ruler. "They are the most common and very cheap. If students run out of stationery or lose it, we hope that parents use this standard to prevent students from being distracted by too much fancy stationery." Principal Wu Rongjin believes that "sending these most common stationery is intended to play an exemplary role and return to the original of stationery."

Although stationery is getting more fun and more expensive, students do not cherish it any more. According to a survey conducted by Zhangjiang Central Primary School in Pudong New Area, 53.8 percent of students often lose their school supplies. Many teachers find that many students finish their homework, pencils, erasers can not be returned to the pencil box in time, often throw to the table and run, until the time to use, they do not know where the stationery rolls; Many classes find dozens of pencils and erasers in the "lost and found" every week, but the strange thing is that almost no one ever claims them.