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Stationery "toyization" and "high-grade" are worthy of attention

Stationery "toyization" and "high-grade" are worthy of attention

  • Categories:Industry News
  • Author:
  • Origin:
  • Time of issue:2018-12-14
  • Views:80

(Summary description)There are less than two weeks before school starts this fall. Stationery shops and supermarkets with stationery counters have seen a craze for stationery purchases. Some merchants have specially launched a "new semester study season stationery hot" exhibition. The salesperson told reporters that the sales volume of stationery in the past few days has increased by at least 50%. In this “stationery fever”, the tendency of stationery to become “toys” and “high-end” is worthy of attention.

Stationery "toyization" and "high-grade" are worthy of attention

(Summary description)There are less than two weeks before school starts this fall. Stationery shops and supermarkets with stationery counters have seen a craze for stationery purchases. Some merchants have specially launched a "new semester study season stationery hot" exhibition. The salesperson told reporters that the sales volume of stationery in the past few days has increased by at least 50%. In this “stationery fever”, the tendency of stationery to become “toys” and “high-end” is worthy of attention.

  • Categories:Industry News
  • Author:
  • Origin:
  • Time of issue:2018-12-14
  • Views:80
Information

There are less than two weeks before school starts this fall. Stationery shops and supermarkets with stationery counters have seen a craze for stationery purchases. Some merchants have specially launched a "new semester study season stationery hot" exhibition. The salesperson told reporters that the sales volume of stationery in the past few days has increased by at least 50%. In this “stationery fever”, the tendency of stationery to become “toys” and “high-end” is worthy of attention.

Pencil sharpeners in the shape of tanks, twisted bears, lucky cats, classic cars, apples, etc., pen caps with various expressions of joy, anger, sorrow, and joy, high heels, lipstick, bananas, hamburgers, and other shapes, as well as avatars, happy Correction tapes with patterns such as farms, stationery boxes that can be deformed with music, etc. are a scene the reporter saw in the stationery market.

A person who has been concerned about stationery for a long time said bluntly that the "toyization" of stationery has gradually become a trend in recent years. Many manufacturers are making great efforts to develop toy functions of stationery to meet the needs of children. With the toy function, the added value is greater, the market is better, and the manufacturer's profits are naturally more lucrative.

The toyization of stationery has brought fun to elementary and middle school students, but many parents and teachers expressed concern. The principal of the Primary School Affiliated to East China Normal University, Yan Weiyi, believes that stationery is stationery, and that excessive toyization is a distraction.

Stationery has become a toy, which is not good for classroom learning. The First Central Primary School of Luwan District prepared a special "gift" for the first-year freshmen this year. In a simple schoolbag, some stationery, a small pencil case, 10 HB pencils, a pad, an eraser, and a ruler were put in it. . "They are the most common ones and they are very cheap. If students use up or lose them, parents are expected to use this standard configuration, so that the stationery products are too fancy and cause students to lose their minds." Principal Wu Rongjin believes, "The purpose of sending these most common stationery is Play an exemplary role and return to the original stationery."

Although stationery is becoming more and more fun and more expensive, the students have not cherished it more. According to a survey conducted by Zhangjiang Central Primary School in Pudong New Area, 53.8% of students often lose school supplies. Many teachers find that many students can’t put their pencils and erasers in the pencil box in time after finishing their homework. They often throw them on the table and run away. When they are used, they don’t know where the stationery has fallen. The “Landing Office” can pick up dozens of pencils and dozens of erasers every week, but strangely, almost no one ever claimed them.

 
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